Even though Nike is not an official Olympics sponsor, they are getting very creative with ways to capitalize on the events anyway. The release of this playful Olympic Mascot Shoe Pack is a clear example. These five models pay tribute to the Olympic mascots.

Designed to express the playful qualities of five little children who form an intimate circle of friends, Fuwa also embody the natural characteristics of four of China’s most popular animals. Each of Fuwa has a rhyming two-syllable name, a traditional way of expressing affection for children in China. Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow.

When you put their names together, Bei Jing Huan Ying Ni, they say “Welcome to Beijing”, offering a warm invitation that reflects the mission of Fuwa as young ambassadors for the Olympic Games.

They are already available for advanced order at Kix-Files.com in Grade School sizes.

• Innovative Design Rating: Bronze
• Performance Edge Rating: Bronze
• “Fly Kicks” Rating: Gold